Marketing – blogs, white papers, e-blasts with “valuable content” and webinars have become trendy in the last couple of years. Are they still a good idea? What is your experience with them? Do you read white papers? Attend webinars? Do you find these tools to be helpful sources of information, or are they just background noise?
We are literally inundated by the media blitz. Even though I have a spam filter on my inbox, I still get multiple e-blasts from the same “marketing” gurus repeatedly. Add to that newsletters (daily, weekly or monthly depending on the source), and all the other supposedly useful information … there simply is not enough time to even sift through them.
Now I can think of one weekly newsletter I get that I actually do read consistently – it’s brief enough to be done in under two minutes and it always has something worthwhile to impart – this particular one is from Suzanne Bates (http://www.bates-communications.com) but that’s the only one.
Internally at NEMT we are struggling to figure out if we should produce a webinar or put together white papers – the question being: What do people actually want to know about and even if we do produce them, will they be read?
We are blogging regularly and since you’re reading this, we would really be interested in knowing if it has value for you.
To take the question to the next level, I’d love to hear if you find webinars useful and why; or if there are blogs that you consistently follow and why; and whether you ever do the click-through and pick up a white paper (and then do you actually read it ? I have numerous white papers downloaded on my computer that remain unread.)
Let us know what you think!
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